Field reports, design teardowns, and process notes on shipping product UI for SaaS and AI startups. Written by senior designers who actually ship the work.
A day-by-day breakdown of how we structure focused product-design sprints, what we cut, and the 3 places most agencies waste a month.
The minimum token set, component library, and documentation depth that pays off in product velocity — and the over-engineering trap most teams fall into.
Most products lose users to bloated onboarding. The 3-step rule and which steps to cut so users see value in 2 minutes, not 22.
When the user isn't the agent, what should they see? Notes on traces, eval surfaces, and the trust gap that breaks demos.
The actual handoff pack we deliver — what engineers use daily vs. the deliverables agencies fluff up and no one opens. Plus our Loom recipe.
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